About me

While I do not work in the field of psychology or mental health care, I have always had an interest in how the human brain “thinks”. It amazes me that our brains can be so clever regarding so many things, yet also have the tendency to make mistakes and think in illogical ways. Initially, I was interested in this aspect just as a curiosity, but soon realised that these illogical ways of thinking can actually affect judgements and decisions that we make in our daily life. I also realised that a lot of businesses use our brain’s susceptibility to think in illogical ways to make us pay prices that are much higher than the products are truly worth or even make us buy things we do not really need.

As I learnt more and more about how our brains can think in unclever ways, I felt that I should share this information in an easy to understand way so that everyone can benefit. I, therefore, decided to make and maintain this website. I do it all by myself as a “one man” show. I must confess that it is a lot of hard work, but I get a lot of satisfaction when people tell me that it has helped them think better.

I do use my own money to run this website, so if you are able to, I would be grateful if you would consider donating the equivalent of one dollar. You can find out more about how to do so by clicking on the donate tab at the top of this web page.

I hope you have enjoyed this website and found it useful.

Have a nice day.